The Central Consumer Protection Authority (CCPA), a part of the Union Consumer Affairs Ministry, has sent notices to Amazon India for selling sweets on its website under the name “Shri Ram Mandir Ayodhya Prasad”. This action comes in response to a complaint by the Confederation of All India Traders (CAIT), alleging that Amazon is using deceptive trade practices by selling sweets under the guise of Ram Temple prasad.

Rohit Kumar Singh, Chief Commissioner of the CCPA and Union Consumer Affairs Secretary, reviewed the complaint and noted that various sweets and food products on Amazon claim to be prasad from the Ayodhya Ram Temple. The Ministry, in a release, expressed concern about the online sale of food products that provide false representations, leading consumers to be misled about the genuine characteristics of the product.

According to Rule 4(3) of the Consumer Protection (e-commerce) Rules, 2020, cited by the Centre, no e-commerce entity should engage in unfair trade practices. The term "misleading advertisement" is defined in Section 2(28) of the Consumer Protection Act, 2019, as an advertisement that falsely describes a product or service, gives a false guarantee, or is likely to mislead consumers about the nature, substance, quantity, or quality of the product or service.

The Ministry stated, “CCPA has requested a response from Amazon within seven days from the issuance of the notice. Failure to comply may result in necessary action being initiated against them under the provisions of the Consumer Protection Act, 2019.”


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